It’s about women. It’s about simplicity. It’s about conscious and sustainable fashion.
May 28, 2020 by Viktoria
Today's vegan leathers have come along way since the so-called “pleather” products of yesteryear! Indeed, today's synthetic leathers are just as beautiful and durable as genuine leather goods. Simultaneously, they offer lower environmental impact, and zero call for animal cruelty. That's certainly something to celebrate!
Experts tell us that reducing or eliminating our consumption of animal products is the single most powerful thing we can do to help the planet. That means making vegan fashion choices, as well as choosing an animal product free diet. This holistic and conscious lifestyle is becoming more an more accessible, and the vegan community around the world is growing at an exponential rate! Become a part of this movement, by making vegan leather your choice, for fantastic style statements!
People like you are! Consumers are becoming more and more savvy to the environmental impacts of their consumer habits. Increasing numbers are partially, or entirely, switching to plant based diets. Today, we expect more from the brands we buy from, and place greater emphasis on ethics and values when we spend our cash! A study from Grand View Research revealed that the global demand for vegan leather is going to be worth around $85 billion by 2025. That's just leather alternatives – only one area of the fast-growing cruelty free market!
The simple answer is yes, it really is! High grade PU vegan leather – like the vegan leather that we use here at Viktoria – is almost impossible to tell apart from real leather! It looks, feels, and moves like real leather. Its strong, supple, and durable too – so you can tick the sustainability box too with these gorgeous products! Modern production techniques allow the surface of the PU leather to share the very same texture as real leather. It will even age and subtly change color over time, in exactly the same way.
The latest science and development are also leading to exciting new alternative leather products. Increasingly, we will be seeing vegan leather made from recycled ocean plastics. We will also be able to choose “leather” products made from organic materials, like pineapple, mycelium, and even apples! We are excited to share with you that Viktoria aims to launch product ranges featuring such revolutionary new materials within the next two years. By constantly striving to innovate within this market, we are changing the world – one beautiful bag at a time!
Fantastic vegan leather products mean much more than incredibly realistic and cruelty-free leather alternatives. They also mean incredible design, and masterful craftsmanship! Our reviews reveal why we are so proud of the products we make here at Viktoria. Enthusiastic customer, Susan P, shared: “I wish I could give it more stars. I haven't found any other purse that I like better than this one. The stitching on everything is amazing. Lots of room for whatever you need/want to carry!” After protecting our beautiful earth and it's inhabitants, creating goods that will bring you joy is our priority!
More than fashion, and more than ethics – Viktoria is about empowering women through a shared Conscious Chic Revolution! You can be a part of this movement by joining the Viktoria Club. Membership is entirely free, and will give you exclusive access to the latest lifestyle stories, tips, and importantly – Viktoria discounts! It will also mean connecting with a global community of women who share your values. Each year, more than a billion cows, pigs, goats, sheep, alligators, ostriches, kangaroos, and even dogs and cats, are cruelly slaughtered for their skins. Together, we can change this reality, by boldly leading the trend away from animal based products. That's a fashion trend that I'm sure we can all get behind.